There are a few ways for users to discover official accounts on WeChat. Ways for Users To Find WeChat Official Accounts It serves as a communication platform between businesses and customers and allows businesses to share information, such as articles, images, and videos. It can be used to build brand awareness, drive traffic to your website or online store, and generate sales. Like in Facebook Page or Twitter, a WeChat Official Account is an entity that represents a business on WeChat. Setting up a WeChat Official Account is essential for any business that wants to tap into this market. WeChat’s Official Account, How Does It Work?Īs the most popular social media platform in China, WeChat provides businesses with a unique opportunity to reach out to Chinese consumers. The functionalities of a mini-program can range from ride-hailing and food delivery to games, e-commerce, and payments. Users can access mini-programs without having to first add them as a contact.
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They are built into the WeChat ecosystem and do not require users to download them from an app store. WeChat mini-programs are WeChat’s version of apps. This payment platform is also accepted in other countries such as the US, UK, Australia, Hong Kong, Singapore, Japan, Italy, and South Africa. WeChat PayĪ digital wallet service incorporated into WeChat, allows users to perform mobile payments and money transfers. Personal accounts are for personal use and Official accounts are for organizations, businesses, media, and even government. There are two types of WeChat accounts, Personal Accounts, and Official Accounts. It’s the all-in-one communications app for sending messages, voice and video calls, daily moments, sharing photos, and games. WeChat is a messaging and calling app that allows you to easily connect with family & friends across countries.